“Simplicity, wit, and good typography.” Michael Bierut

Design Thinking IX – Empathize

Basis of user-centered design.

• We must observe the users, their behavior, their context.
• Once we know them, interact with them, get to know them in depth, do you feel now what they feel?

You are user-centered designers, your focus should be the needs of your target, there are not your problems.

You will all know here the Slider component, which you can use to select a usually numerical quantity using the mouse or your finger, you don’t see many problems do you? what if you have Parkinson’s? can it be a problem now? Empathize.

Just observing what people do and how they interact with the environment gives us clues as to what they think, feel or need; have they frowned?, Are they worried?

We are not aware of all these things because our brain filters all this redundant information (for us) and we do not get to the problem: but if we empathize and put ourselves in their shoes, things change.

But it doesn’t end here, because the user may not even be aware of the problem he has, and that’s the magic of design and human behavior. We do not do what we think, nor we do think what we say, nor we do what we say.

It is very important to discover these needs (previously discovered or to be discovered), guide the research efforts, identify the most representative users and finally, and most importantly, discover the emotions that guide these behaviors.

Products

Notion API
Connect Notion pages and databases to the tools you use every day, creating powerful workflows.

Iconoir
Iconoir is one of the biggest open source libraries with currently 914 SVG Icons. No premium icons, no email sign-up, no newsletters.

Figmaster
The world’s first design systems workbook for Figma. Learn how to build your own design system from scratch by doing exercises in Figma

Duckly
Talk and collaborate in real-time. Quickly share and work together. Go beyond screen sharing and chat.

Traverse
Pulling all-nighters studying but going blank at the exam? Traverse improves your recall by 290% with a science-backed approach. You’ll ace your exams by studying smart not hard.

CakeResume
Make a Resume Online – Quick & Easy. CakeResume provides a variety of professional templates and formats. Build a simple yet unique resume in no time.

Codewell
Improve your HTML and CSS skills by practicing on real design templates. With Codewell, you can browse high quality Figma templates that you can use to sharpen your HTML and CSS skills.

Articles & Ideas

Common Ground and UX
Any efficient communication requires that communication partners establish and rely on common ground so that they can take communication shortcuts. Raluca Budiu

How to give a great product design portfolio presentation
The portfolio presentation is the most important part of a product design interview loop. It’s the right time to demonstrate that you can Do The Work. Brian Lovin

The Problem With Design is Designers
No procedural change to design will ever outperform the personal changes a designer is willing to make. When it comes to both results and the experience of achieving them, good design is so much more about what gets done and who does it than how. Christopher Butler

How Useful Is the System Usability Scale (SUS) in UX Projects?
SUS is a 35-years old and thus well-established way to measure user satisfaction, but it is not the most recommended way of doing so in user research. Jakob Nielsen

Classifying Survey Questions into Four Content Types
In architecture, form follows function. In survey design, question format follows content. Jeff Sauro, PhD and Jim Lewis, PhD

Shaping design work (with STAR)
Shaping design work for others, rather than tackling it yourself is a hard balancing act. Shape the work too much and people are too constrained. Too little and people get lost. Or scope is so large it’s difficult to show progress and value. Andrew Duckworth

The designer’s burnout first-aid kit
Treating the symptoms, and not just the causes of burnout. Jerry Chang

Remote Jobs

Curebase – Sr. Product Designer
Curebase provides services to execute highly decentralized clinical trials, started in as little as 4 weeks, at up to 50% less than traditional solutions. Learn more …

Superside – Senior UX Designer
Superside is an always-on design company that delivers hassle-free design at scale to enterprise teams. Trusted by 3000+ businesses globally.

Toggl – Design Lead
We take the stress out of time tracking, project-planning, and hiring. Designed by and for teams that work from anywhere.

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