Product Bible #3 Bravo Studio, AppsFlyer and UXFlow

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We stumbled upon this no-code tool a few weeks ago and we still amazed about the possibilities that entail for developing products fast. Ranked #5 as Product of the Day in Product Hunt. If you’re a Figma user and you love building things, look no further. Turn your Figma app prototype into native iOS and Android app without writing a single line of code. Brilliant!

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New Additions

Article
1. Your Guide To Product-Led Growth
If you want to fully understand this relatively new concept: Product-Led Growth or PLG, you have to read this guide. The guys at Chameleon put up this amazing resource full of frameworks, use cases and explanations from the most renown PLG companies worldwide. As Kelly O’Connell from Active Campaign states, “Your product becomes the core driver of acquisition, expansion and retention”.


Webinar
2. Ethical Product Development with Pavani Reddy and Jeff Gothelf
We bet you’ve watched the Social Dilemma documentary on Netflix. If not, we highly recommend you to do so before opening up this webinar recording. Pavani Reddy and Jeff Gothelf share some practical techniques to apply when developing products while keeping a code of ethics and integrity across the board.

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3. 28 Metrics That Matter for Your App
How do you measure the success of your app? What does success mean anyway? The guys at Savvy crafted this article with 28 metrics broken down into 4 categories: user engagement, customer satisfaction, acquisition and app performance. Are you measuring anything else from Daily Active Users?


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4. Introduction to Feature Priority: ICE and GIST frameworks
One of the key components inside a product development strategy is feature prioritization. Ideas come from a variety of sources: designers, programmers, founders, analysts and users. How on earth a product manager should know what to ship first? You need a framework. A process to prioritize taking into account your goals, resources and limitations. Pick yours. ICE or GIST.  


Dynamic Content
5. The Psychology of Facebook Misinformation during the 2020 US Elections
The guys at Growth Design put up another great storytelling to explain the 5 main reasons for the spread of election misinformation during the 2020 US campaigns. Facebook algorithms are optimized for engagement, they want people to stick around in the app, hence, posts and stories with higher reactions are prone to display in your feed – even if sometimes are fake news. Next time you see your Facebook post you will look at it differently after watching this piece of content.